Here’s something I’d like you to consider. Where do you share your most provocative thinking? That insight that made your closest colleague say “bloody hell, you need to talk about this”? That observation that completely reframes how people see your industry?
If you’re like most experts I work with, it’s probably tucked away in a WhatsApp message. Or saved for that safe monthly meeting where everyone already agrees with you. Meanwhile, your LinkedIn posts sound remarkably similar to everyone else’s in your field.
Notice what happens when you’re about to post something bold. There’s that moment of hesitation, isn’t there? The quick edit. The softening. The adding of “just my opinion” or “others might disagree but…”
And just like that, your edge disappears.
I want you to remember the last time someone’s content actually stopped you scrolling. Not because it was controversial for the sake of it, but because it named something you’d felt but never articulated. Because it challenged an assumption you didn’t even know you had.
That’s what your audience is searching for. Not another “5 tips for better presentations” post. They’re looking for the person who sees what others miss. Who says what others won’t.
Think about this: you’ve probably spent years, maybe decades, developing your unique perspective. You’ve noticed patterns others haven’t. You’ve connected dots in ways that would transform how people approach your field. But if that insight only lives in private conversations, what’s the point?
Pay attention to the voices who’ve become THE voice in their space. They’re not sharing their safest material on their biggest platforms. They’re bringing their backstage brilliance to the main stage. They’re trusting their audience can handle their real thinking.
Here’s what I’ve noticed happens when someone finally shares that piece they thought was “too much.” The response is rarely what they feared. Instead, it’s relief. “Finally, someone said it.” “I’ve been thinking this for years.” “This is exactly what our industry needs to hear.”
Your comfort zone content might feel safer, but consider what it’s actually creating. An audience who expects ordinary from you. Who scrolls past because they’ve heard it before. Who puts you in the same category as twenty other people they follow.
But when you share what genuinely excites you, what makes you angry about your industry’s blind spots, what you see that desperately needs saying – that’s when you shift from being another expert to being THE voice people remember.
So I’m curious. What would you share if you trusted your audience was ready for your real thinking? What conversation would you start if you knew the right people were waiting for someone brave enough to begin it?
Because here’s the thing about platforms: they amplify whoever’s brave enough to use them properly. And your best thinking? It deserves that amplification. Your industry needs the transformation only your true voice can create.
The question isn’t whether your content is too much. It’s whether you’re ready to stop pretending your ordinary thinking is enough.