Why video helps you stand out from the Crowd

stand outIt’s a busy, noisy world out there isn’t it? From every side we are bombarded with email, social media, news: noise noise noise. And when we send out tweets, facebook posts and email marketing, we are contributing to this cacophony of data, information and …even more noise.

At the same time, as small business owners, we know that and we want our clients and potential customers to know about us, to rave about us, to talk about us. So how can we do that without disappearing into the hullaballoo?

If you are a frequent visitor to this blog, you will know that I am a supporter of standing up, speaking up and standing out from the crowd. Even though there are others out there, doing what you do, if you are the one that clients and potential customers remember because you are the one that stood up and made an impact on them, then you are already one step ahead of the competition.

It has been lovely therefore to work with Magic Pony Films and take this idea one step further by helping people get Video-ready. Using short video on your website and social media activity, can reap huge rewards in terms of your raised profile, your reach to potential clients, your Go-To status and of course, connection.

Here are just a few reasons you might want to consider using short video:

  • To tell people about what you do and WHY you do it
  • To talk about services and products in an engaging and accessible way
  • To share news about your business and events and promotions
  • To add value to your existing customers – in the form of how to guides, additional resources, education

Underpinning these reasons though is the fundamental and powerful factor of all – video is the human face of your business when you can’t get in front of all your potential customers and clients. A video turn bland words on a website page into a living, caring and energetic human being. And as we are all do fond of saying, people buy from people (that they like, trust and know). A video adds realism, warmth and relationship to an otherwise distant, passive on line experience.

The benefits of using video have been researched and evidenced. From more traffic to your website to better conversions to further action – videos are a powerful way of getting your message out there, telling your story and making an impact. If you are not already creating and producing video, then you need to seriously stop and ask yourself why not?

If this article has been of interest and you would like to know more, then White Hart Training and Magic Pony Films are collaborating to run a workshop aimed at businesses who want to create and produce short videos. It is called From Script to Screen and is running on September 30th 2015. You can find out more and buy tickets here.

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