There are a good few people I have spoken to who absolutely HATE giving presentations and will go to extraordinary lengths to avoid putting themselves in the situation where they might have to stand up and speak out to a group. And even those who have no choice but to present will often say it is the most nerve-wracking experience and will try to minimise these situations.
AND…if you want to be successful, want to make your mark, want to have an influence, want to create change, want to sell..then at some point you will have to face the fear and speak to groups. In fact I would go so far as to say that it is ESSENTIAL SKILL for everyone who wants to shape their own destiny, contribute to their community and grow their organisations to know how to present powerfully and persuasively .
Of course presenting means different things to different people. It can range from a sixty second networker introduction to a day’s training. From a board meeting to a sales presentation to a client. From a motivational speech to a team briefing. From a video for your website to a conference. In all of these cases, knowing what to say and how to say it is VITAL.
So here are three good reasons why you need to great at this:
Reason 1 – if you can’t get your voice heard, someone else will instead. The world we work and live in is a noisy one. And we all have short attention spans. You have to get people’s attention, keep it and influence their decision making and behaviour.
Reason 2 – even if you get your voice heard, it has to stand out from everyone else’s. Business presentations in particular tend to be formulaic and dull to say the least. Yours need to stand out, make an impact, be memorable and be influential
Reason 3 – speaking to groups ( as opposed to speaking to everyone one by one) is a smart way of leveraging your time. Imagine being able to gather your potential clients ( or advocates) in one place and deliver your compelling, clear and confident message once…with all the demands on our time, this marketing strategy for raising your profile and your ‘go-to’ status makes sense.
So, what are you going to do to go from thinking about being a great speaker to actually being a great speaker. I would love to hear from you, so feel free to add your comments below. And remember to visit www.catherinesandland.com to claim your five free videos to kick start your presentation skills!