Do people know what you do? Do they know why you do what you do? Do they know what you can do for them? Do they know what you can do for others so they can recommend you? Yes, a website with brilliant copy can help you make sure that people can find out this […]
Imagine you were just about to learn how to surf. ( if you are already an experienced surfer, then I am happy for you to comment on the accuracy of my analogy) You slip into your wet suit (doesn’t that make it sound easy!), grab your board and march determinedly towards the open sea. You […]
It’s the ultimate double whammy isn’t it? A job interview that includes a presentation. Not only are you having to demonstrate how you match the skills, experience and knowledge the interviewer is looking for. You also then have to stand and deliver a formal presentation in an entirely artificial setting to an audience who have […]
Can you be in business and get away with not speaking in public? It’s a question I get asked – usually by people who would rather die than stand up in front of a group and speak in public. If you have your own business and want to share, teach and sell what you do…then […]
Can you be in business and get away with not speaking in public? It’s a question I get asked – usually by people who would rather die than stand up in front of a group and speak in public. If you have your own business and want to share, teach and sell what you do…then […]
Do you watch The Apprentice? It has become a firm family favourite in our house at a time when we rarely all sit down together to watch anything on the TV or find something that appeals to both me, my husband and my teenage son. But there is nothing quite like a programme that generates […]
Can you be in business and get away with not speaking in public? It’s a question I get asked – usually by people who would rather die than stand up in front of a group and speak in public. If you have your own business and want to share, teach and sell what you do…then […]
It’s one of the hardest questions you will get asked in business. ‘What do you do…?’ Sounds so innocuous doesn’t it? But beware…if you answer it blindly, without thought, you could get into hot water! What do you do…? Well behind the questions is a whole range of questions the asker might want answers to: […]
Mum rang the other day. Muriel had called and embarked on telling her a story of some happenstance at the supermarket. Half an hour later, Muriel had still been on the phone, telling the story from ‘Thread ‘t Needle, as Mum put it! And that is all too common isn’t’ it? We ask people, ‘what […]
Ever met someone at a networker event, took their card and later checked them out on the website? Ever asked yourself if the people you met in flesh and blood were actually the same business? Or have you ever looked at someone’s website, were impressed with their style and ‘feel’ only to find out they […]
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Lucy Jackman: I couldn't agree more Catherine. Words can so oft...
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