Keep It Simple Stupid

Screen Shot 2013-06-24 at 07.00.39I’ve been reading Dan Roam’s ‘Unfolding the Napkin’ recently and absolutely ‘get’ the idea that simple pictures can solve problems.  Thinking about this has also prompted me to think about how presenters make their ideas clear and simple so that they can communicate them in a powerful and persuasive way.  This is not about dumbing down…rather it is about understanding the ‘core message’ and focusing on how to explain, persuade, reach, inspire in a memorable and ‘sticky’ way*

So have you identified the essence about what you want to communicate?  Can you draw a simple picture to explain in one or at most two stages?

Give it a go – I have found that the more I do this the more clarity I get.  Not only does this make it easier to communicate but I am finding people ‘get’ it much quicker too.

What do you think?  How do you make your ideas ‘stick’.  Would love to hear from you.

**Chip and Dan Heath, Making things stick

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