How to make a presentation in the style of JC – three top tips

imagesWell there are plenty of great lessons to learn about speaking and inspiring from  Jesus Christ ( and maybe that is another blog) but in  this blog I am focusing an altogether less spiritual man, Jeremy Clarkson. Now first a confession.  I get quite a lot of exposure to Jeremy Clarkson in my household.  With three males in the house (ranging from five to the someone the right side of fifty) frequent viewings of Top Gear are simply part of the furniture and references to cars, adventures and ‘bloke-ish’ jokes abound.  To save my sanity and so I could be involved rather than excluded from the family activities, I started to listen more carefully to Jeremy and think beyond my feminist principles to see what could be learned from the man himself.

Here are three things JC can teach us about presenting:

  1. Whether you like him or hate him, most people have strong views about Jeremy and his opinions.  In other words he doesn’t blend in.  He doesn’t sit on the fence. He doesn’t copy or sound like others.  And in a presentation when we deliver our message we need to be clear and pin our colours to the mast. It seems like a potentially dangerous approach.  After all what happens if someone disagrees?  But standing up and standing out we will have more of an impact on our audiences than a feeble, heard-it-all-before presentation.
  2. Mr. Clarkson may well be a Petrol Head but he is an intelligent Petrol Head.  I may not agree with all his views and some will actually make me shudder but disagreeing with him doesn’t mean that I cannot acknowledge that he has a different and educated alternative view on the world.  Voltaire is credited with saying, “I do not agree with what you have to say, but I’ll defend to the death your right to say it.”  I rather like Oscar Wilde’s version of this ‘I may not agree with you, but I will defend to the death your right to make an ass of yourself’.  Be intelligent. Research. Be thoughtful.
  3. He uses colourful language, some might call it over the top but even then you have to admit it is not boring and it is full of passion and energy.  While others might say a nice car or a fast car or an efficient car, Jeremy Clarkson talks about a superlative car or a car that goes like a bat out of hell.  His language creates pictures, evokes emotions and carries you along with the energy.

So if you want your presentation to stand out and be remembered make sure that you:

  1. Have an opinion, a view and make a stand
  2. Be intelligent in whatever those views are
  3. Bring a bit of colour to your words and phrases and stories.

If you would like to chat about adding a bit of ‘The Jeremy Clarkson Factor’ to your presentations then call Catherine on 07946604859 or email on .  Click here to receiver regular email tips for Expert Who Present

The Expert’s Presentation Game plan is an online training programme available using this link.


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