Delivering effective business presentations – Ten things your audience will never say

presenter at flip chartI have written before that the standard of business presentations is pretty poor.  In fact the three characteristics of most business presentations are predictability, too much information and Death by PowerPoint.  I wonder how much time is wasted in meetings and events listening (or even sleeping) to dull, irrelevant and mind-numbing presentations?  By the way I am not suggesting that presentations are worthless.  Far from it.  A well-designed, exceptionally delivered presentation has immense power to persuade, influence and impact on what and why people do things.  It is just that these well-designed and exceptionally delivered presentations are few and far between.

Have you ever heard anyone say this about a presentation?

  • That should have been longer
  • That was too easy to understand
  • I needed to see ten more slides
  • Why weren’t there more words on the slides?
  • Oh how I long for more numbers and statistics!
  • I think there should be seven more presentations packed into this conference
  • He was too well prepared
  • Her enthusiasm put me off
  • My time is not important
  • They made this subject too enjoyable

No – me neither…

What are your thoughts?  Can you add some more to my list of 10?  Why do you think business presentations are often ineffective?  Comment below and let me know.  And if you have any questions or want to know how Catherine can help you with your presentations (or your organisation) then call on 07946604859 or email on

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10 Responses to Delivering effective business presentations – Ten things your audience will never say

  1. Peter Billingham July 30, 2013 at 4:40 pm #

    Hi Catherine – excellent post! Made me laugh because you are so right, people just don’t say those things! You could add: they said “finally” and then stopped talking! For me the answer it the question why – people work from a powerpoint to the words they are going to say rather than the other way around and never practice till the main event when they do it live! Thanks for great content. Pete

    • Catherine Sandland July 30, 2013 at 5:57 pm #

      Thank you! I like the’finally’ comment. And have you ever heard a speaker say ‘as you can see clearly…’ While peering at a dense, too small font slide? Thank you for your comments.

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  3. Paul Henry July 30, 2014 at 11:15 am #

    “I’m so glad they just read the words off the slides. It made it much easier to follow” : )

    • Catherine Sandland August 1, 2014 at 2:28 pm #

      Ha ha – yes that is a good one too Paul!

  4. Susan M July 30, 2014 at 11:26 am #

    “I’m so glad he spoke in nice steady monotone while staring at his notes”

    • Catherine Sandland August 1, 2014 at 2:28 pm #

      Love it Susan…my laughter is tinged with hysteria though as this happens so often!

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