I saw a great blog the other day about the importance of having a capsule wardrobe. This has long been an ideal of mine: I say ideal because anyone who knows me knows that I am like most other people with a wardrobe full of favourite items, items too small/large, fashion items woefully out of date now and a random collection of ‘useful’ items I am loath to get rid of even though I know in my heart they should go! Ah yes, capsule wardrobe – an aspiration, a dream and a long way from reality.
But it did get me thinking about the presentations we do and whether in fact we should be collecting a capsule presentation – a collection of key pieces that can be mixed and matched. A series of separate pieces that can stand on their own, be brought together or used as a framework to create a ‘new look’.
Think about it for a moment: spending some time to identify some key messages you would like to get out there and then crafting them in a way that you have the flexibility to create a number of different, yet consistent, ‘looks.
Here’s some of the key pieces I think we all should have (where we speak to groups as part of our business) –
- Why we do what we do? (as opposed to what we do).
- Big Picture of what we do (not the detail but the overall way what you do makes an impact for your listeners).
- How I got to this point?
- My customers’/clients’ journey that has brought them to this point of finding out more about me…the pains, the dreams, the nightmares, the experiences, the sounds/tastes, smells and sights…
- What life would be like for our clients without all the issues and ‘pain’.
What others would you add? I am sure you will think of others.
Write and let me know and in the meantime, make sure you sign up for Speech Bubbles, weekly inspiration for your presentations.