Archive | story telling


Stories don’t just tell themselves you know – how to craft your business story

Mum rang the other day. Muriel had called and embarked on telling her a story of some happenstance at the supermarket.  Half an hour later, Muriel had still been on the phone, telling the story from ‘Thread ‘t Needle, as Mum put it! And that is all too common isn’t’ it? We ask people, ‘what […]

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It’s not just when we stand up to speak in public – getting our message across.

Another networking event: another example of how tricky people find it to talk about their business. For every person who was clear and confident about their introduction, there were others who were wary, nervous and even embarrassed about speaking to the group. I wonder what it is about about the question, ‘What is it you […]

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