Blog

From Testimonial to Testament: When Your Clients Become Your Movement

Consider the difference between these two client outcomes: "Catherine helped me become more confident at speaking" versus "I've completely reimagined what's possible for our industry, and I'm leading conversations I never imagined I could start." Which transformation...

The Platform Paradox: Why Your Best Content Dies in Your Comfort Zone

Here's something I'd like you to consider. Where do you share your most provocative thinking? That insight that made your closest colleague say "bloody hell, you need to talk about this"? That observation that completely reframes how people see your industry? If...

Your Story Isn’t Enough (And Why That Matters More Than You Think)

By Catherine Sandland It's incredibly common to hear this: 'If you've got a fantastic story, you should stand up on stage and share it.' And there's truth in that. Stories are powerful. People love stories. We live in an age of celebrity, fame, and adulation for those...

What You Know Is More Valuable Than You Think

By Catherine Sandland When I'm working with experts, I notice something interesting. There are always those who put their hand up confidently, smile, and say, 'Yes, I know my stuff.' But there are quite a lot more who are, shall we say, more modest. Maybe shy. But I...

From Expert To Thought Leader: How To Clarify Your Core Idea

By Catherine Sandland There's a difference between being asked to speak because you know a lot and being invited because people genuinely want to hear what you think. Between delivering information and shaping how people see the world. Don't get me wrong, there's...

How To Make Your Ideas Stick (And Get Your Name Mentioned Every Day)

By Catherine Sandland Think about Maslow's hierarchy of needs. What image comes to mind? For most people, it's a triangle. That simple shape, that visual framework, has become so synonymous with Maslow's work that you can't mention motivation without someone bringing...

You Don’t Need To Tell Them Everything (And Why That Makes You More Credible, Not Less)

By Catherine Sandland I hear this all the time from experts who are asked to speak: 'I know so much. How do I not do a deep dive? How do I resist the urge to tell them everything?' There's a fear underneath that question. A fear that if you don't share all the detail,...

Why Does Every Presentation Sound The Same?

By Catherine Sandland I sit through a lot of presentations. Honestly, too many. And if I'm being direct with you, most of them sound remarkably similar. It's not that the speakers aren't capable or that the content lacks value. It's just that somewhere along the way,...

How to express complex ideas in a simple ( not dumbing down) manner

In my weekly Speakers Insights, I featured this brilliant talk I had to share with my blog. If you missed it, here's why it's worth your time! Watch psychologist Guy Winch tackle heartbreak with both scientific insight and compassionate understanding. Watch how he...