So – I will readily admit that numbers are not really ‘my thing’ and the topic of economics does not typically float my boat. I have just surprised myself though by reading, completing and emjoying Tim Harford’s Undercover Economist. And I know the reason why.
You might not think that there is much connection between a cappuccino and the principle of scarcity or a box of eggs and the collapse of the world economy. When Harford makes these connections and draws on these analogies though (and more) it means he can explain complex theories in a way that even I, as a novice economist, could process, understand and remember.
When you next write or speak to an audience what analogies or examples are you going to use to help your audience make sense of what you say and fully ‘get’ your message? What was the best analogy you’ve heard to explain something complex?