As I write this I have a fantastic week ahead of me. It includes designing a module for a personal effectiveness programme I am running for a corporate client, delivering a presentation to one of my favourite networking groups, facilitating one of my monthly speaking groups with a group of lively and determined women in business and visiting a new breakfast networking group recommended to me by a contact. Oh…and in addition I will be looking forward to two speaking events, co-writing a tender for a leadership programme and a whole day with my four year old (probably going swimming and to the library).
If I analyse these activities something interesting emerges: 50% of the list is what I would call my core business. I am a presentation skills trainer and coach and I design and deliver corporate leadership development programmes. The other activities are about working ON my business as well as IN my business – networking, speaking, tendering. And do you see the common thread? I have made a decision to grow and market my business through using my speaking skills. Of course you could argue that that is an obvious choice for me given what I do and yes, speaking in public is a great way to show case to people what and how I go about my work. But…have you considered using your speaking skills to grow and market your business? Here is a list of things you might think about:
You would be surprised at how many opportunities there are out there for you to present and the positive outcomes are these:
- You raise your profile (business and you personally)
- You become the ‘go-to’ person for your area of expertise
- You leverage your time rather than focus on winning business one by one
- You extend your reach and influence
If you would like to chat about how presenting can help you and your business then call on 07946604859 or email on Catherine@catherinesandland.com