Archive | Stories

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Why telling your business story can win you loyal clients, raving fans and happy staff

It’s one of the hardest questions you will get asked in business. ‘What do you do…?’ Sounds so innocuous doesn’t it? But beware…if you answer it blindly, without thought, you could get into hot water! What do you do…? Well behind the questions is a whole range of questions the asker might want answers to: […]

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Boring, boring, boring – the truth behind most people’s rendition of their business

Death by vol-au-vent is what my husband calls some of those networking events – you know the ones- where you juggle a wine glass and a plate in one hand while trying to accept a business card from some over zealous networker with the other? For every wonderful, charismatic and engaging person you meet at […]

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Stories don’t just tell themselves you know – how to craft your business story

Mum rang the other day. Muriel had called and embarked on telling her a story of some happenstance at the supermarket.  Half an hour later, Muriel had still been on the phone, telling the story from ‘Thread ‘t Needle, as Mum put it! And that is all too common isn’t’ it? We ask people, ‘what […]

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It’s not just when we stand up to speak in public – getting our message across.

Another networking event: another example of how tricky people find it to talk about their business. For every person who was clear and confident about their introduction, there were others who were wary, nervous and even embarrassed about speaking to the group. I wonder what it is about about the question, ‘What is it you […]

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Should I tell a personal story in a presentation?

Some one asked me recently whether they should tell their personal story in a presentation. He was concerned that it might not be relevant, that people might not be interested and that he would be vulnerable by sharing such information. My answer was ‘Yes…with provisos’. Stories are powerful ways of sharing with others your experiences. […]

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